Branding Your Microblading Business
You know about the power of a great brow. But what about the power of a great brand?
Branding Your Microblading Business
You know about the power of a great brow. But what about the power of a great brand?
Is having a brand important for your microblading business?
Definitely!
The brow industry is booming, and it’s a great time to take advantage of the demand.
But with so many salons and individuals offering microblading, how do you set yourself apart?
Easy. It all starts with establishing your brand.
So what is a brand?
What do you think of when you hear the word “brand”? Do you think of a logo? A website? Colors and fonts?
Branding is ALL of those things - and so much more.
Brands aren’t about something physical, you can’t hold a brand. A brand is how your customer perceives your business. It’s a feeling.
Think about how you want your clients to feel when they see your business. What does it look like? What does it sound like?
A brand is an experience, and nothing is more important than the experience you offer. It’s how a client will remember you and it’s what will bring them back again and again. You want to be authentic, memorable, and most of all, consistent.
People don’t buy the product or service, they buy the brand. They buy you. They are willing to pay more for a brand they trust and connect with. Because of that, you want to build a relationship and establish a connection with your clients from the start.
Creating a strong brand adds value to your business and increases the likelihood of someone choosing you over your competitors.
Because a brand has so many parts, it needs to feel the same, whether they’re looking at your logo, your website, or your social media pages. When your brand is cohesive, your client will be able to look at something and know right away that it’s connected to you.
So where do you begin?
Breaking Down Your Brand
Your Personality
Your Advantage
Your Promise
Your Voice
Your Visual Identity
Breaking Down Your Brand
Creating your brand is easier than you may think.
Let’s break down the parts of a brand to see why each one is so important.
Your Personality
You are the face of your business. Clients need to trust YOU first. You’re not a logo or a social media caption. You are the human element, and that’s important. So don’t be afraid to share your story.
Help your clients connect with you by showcasing your personality. Share photos and videos and let them see why you are so amazing!
Your Advantage
What do you do better? What value do you offer your clients?
You want to show your clients what makes you unique. This can be done by showing photos of your before and afters, or sharing client testimonials.
Show them the reasons why they should choose you!
Your Promise
What promise can you offer your clients? How will you deliver on that promise?
A promise is something that tells your clients how you will ensure their experience will be unforgettable.
Write down your promise and make sure to share it with your clients - on your website, on social media, and most importantly, when you speak with them.
Your Voice
Your voice is everything written - your tagline, your website, your social media captions, your ads. Basically anything with words.
Those words mean something. They are the message you want to send to your clients.
Writing is not for everyone, so if you need help, you can find a great copywriter who can take your brand and put it into words.
Your Visual Identity
Last but not least is your visual identity. It’s what most people think of when they hear the word brand. Your visual identity is all the pretty things. That includes your colors, logo, fonts, photos, and anything else your client sees.
Your visual identity ties everything together, so you want to make sure you make the right choices.
Do some research into the power of color - find out how colors affect what people feel. Look at logos and save ones that you love for inspiration. And don’t forget to share photos of you and your amazing work. Showcase those skills!
So what are you waiting for? Get started on building your brand!
Now that you understand what branding is, you understand the power it has.
Take some time to think about your brand. Don’t rush! Remember, your brand is an experience. If you’re still feeling uncertain, you can consult with a brand designer who can help you figure things out.
Make sure to keep in mind that over time, both you and your microblading business will change, and that means your brand will change with it.
So don’t get too caught up in trying to figure out your “forever” brand.
